Brand
Identity
Kit.

A complete visual language for Bijlsma Group — the responsible partner for cargo protection, load securing, and industrial packaging across Europe.

3 Core solution areas
6 Industry verticals
1 Responsible partner
02 — Colour System
Ink
#2C2A26
Primary text · Dark bg
Cream
#F9F8F5
Primary background
Parchment
#F2EFE8
Secondary bg · Cards
Stone
#8A8480
Muted text · Labels
Rule
#D8D4CC
Dividers · Borders
03 — Typography

Two voices.
One system.

Cormorant Garamond carries authority and heritage in display contexts. DM Sans provides clarity and legibility in body copy. Together they mirror the brand's balance of tradition and precision.

Display Cormorant Garamond 600
72px / 1.0
Cargo.
Hero headings
Display Italic Cormorant Garamond 400i
72px / 1.0
Secured.
Emphasis · Contrast
Heading 1 Cormorant Garamond 600
42px / 1.1
Three categories. One responsible partner.
Section titles
Heading 2 Cormorant Garamond 600
28px / 1.2
Cargo Protection
Item titles · Cards
Body DM Sans 400
15px / 1.7
Specialised core products combined with the complementary articles around them — so you don't have to manage multiple suppliers.
Body copy
Caption DM Sans 400
11px / 1.5 · 0.12em
Solutions · Products · Industries
Labels · Nav · Tags
04 — Icon System

Monoline.
Precise.

All icons share a 40×40 grid, 1.5px stroke weight, and square line caps. They are drawn to communicate function without decoration — matching the typographic restraint of the brand.

Solutions
Cargo Protection
Protect goods from impact, friction, moisture and contamination.
Load Securing
Stabilise cargo across road, rail, sea and intermodal transport.
Packaging & Closing
Close industrial bags reliably for food, feed and non-food.
Catalogue Categories
Packing, Closing & More
Reliable closure and protection for industrial bags and units.
Protecting & Securing
Cargo protection and load securing across road, rail, sea.
Lifting & Moving
Handling solutions that keep operations flowing.
05 — Solutions

Three solutions.
One partner.

Specialised core products combined with the complementary articles around them — so you don't have to manage multiple suppliers.

01
Cargo Protection
Protect goods from impact, friction, moisture and contamination.
→
02
Load Securing
Stabilise cargo across road, rail, sea and intermodal transport.
→
03
Packaging & Closing
Close industrial bags reliably for food, feed and non-food.
→
06 — Industries

Six sectors.
Deep expertise.

From food-grade hygiene requirements to offshore-grade durability — Bijlsma Group serves the full spectrum of industrial logistics.

01
Food & Ingredients
Hygienic packaging and closures for food-grade environments.
Open →
02
Animal Feed
Robust bag closures and bulk handling for feed operations.
Open →
03
Steel & Metal
Heavy-duty securing for steel coils, plates and metal products.
Open →
04
Logistics & Warehousing
Consolidated supply for distribution centres and 3PLs.
Open →
05
Maritime & Offshore
Container-grade desiccants, seals and lashings for sea freight.
Open →
06
Construction
Bulk bags, edge protection and on-site handling supplies.
Open →
07 — Social Templates
08 — Brand Voice

Direct.
Precise.

Bijlsma Group speaks with the confidence of a specialist. No filler, no jargon, no over-promise. Every sentence earns its place.

Write this
Headline
One responsible partner.
CTA
Open catalogue →
Product intro
Protect goods from impact, friction, moisture and contamination.
Company claim
Specialised products. No multiple suppliers.
Not this
Headline
Your trusted logistics solutions provider!
CTA
Click here to learn more about our amazing products
Product intro
We offer a wide range of innovative solutions for all your packaging needs.
Company claim
We are passionate about delivering world-class service excellence.
09 — Usage Rules
Rule 01
Never stretch the mark
The B-mark must always scale proportionally. Distortion breaks the geometric integrity of the letterform.
Rule 02
Serif for display only
Cormorant Garamond is reserved for headings and display text. Never use it for body copy, captions, or UI labels.
Rule 03
Cream is the default
All primary surfaces use #F9F8F5. Dark backgrounds are reserved for the logo mark, social templates, and deliberate contrast moments.
Rule 04
No accent colours
The palette is intentionally monochromatic. Do not introduce brand colours, gradients, or decorative tints without explicit approval.
Rule 05
Dividers, not boxes
Structure is created with thin horizontal rules and grid lines — not bordered cards, drop shadows, or rounded containers.
Rule 06
Numbers before names
When listing solutions, categories, or industries, always precede the title with a two-digit number (01, 02, 03) in muted stone.